Event Promotion Checklist for Sri Lankan Community Organisers
Use this practical event promotion checklist to plan your page, partners, video, email, reminders and recap for a Sri Lankan community event in Australia.
Promotion works best as a steady drumbeat, not one heroic post sent at 11.47 pm with seventeen exclamation marks.
Use this checklist as a flexible timeline. Adjust it for your event size, audience and ticket journey, and keep one accurate event page as the source of truth.
Before promotion begins
- Complete the event page and check it on mobile.
- Confirm audience, capacity and the correct ticket destination.
- Prepare approved images, a short description and accessibility information.
- Give partners one reliable link and contact point.
Launch the event clearly
Explain what the event is, who it is for, when and where it happens, and why it is worth attending. Share the page with performers, sponsors, associations and community partners whose audiences are genuinely relevant.
Build useful content
Use a short organiser video, performer introduction, venue guide, food preview or practical FAQ. Add captions to video and alt text to images. Never post attendee contact details or private booking information.
Use email, groups and reminders respectfully
- Segment messages where possible.
- Ask group administrators before promotional posting.
- Send reminders when they add new value.
- Update changed details on the main event page first.
- Stop urgency messaging once capacity or sales status changes.
After the event
Thank attendees, volunteers and partners, share authorised highlights and explain where future updates will appear. Review page visits, enquiries, registrations or sales using the data actually available. Record lessons while the pack-up tape is still stuck to someone’s shoe.