Prepare your business details, create an AusLanka listing, complete the public profile and publish a page customers can understand and trust.
5 August 20264 min readAusLanka Editorial Team
A useful business listing answers the questions customers ask before they call: what do you offer, where are you, when are you open and how should they take the next step? It does not need seventeen paragraphs beginning with “premium solutions”.
Current public AusLanka guidance offers a guided business-onboarding path and a create-profile path. Both create a listing that the owner can finish in the dashboard. Because labels and requirements can change, follow the current screen and Help Centre if it differs from this editorial overview.
Before you begin
Use the account of the person authorised to create and manage the business. Prepare the business name, category, ABN, phone number, email address, clear description and physical address unless the business is genuinely online-only.
Also gather a logo or suitable business image, at least a small set of strong photos, opening hours, price range, contact actions and optional social links. Keep private identity documents and unnecessary personal information out of public profile text and photos.
Choose the current listing path
The public Help Centre describes Business onboarding as the guided setup path and Create profile as an option that lets you add more details at the start. Choose the journey that suits how prepared you are.
If the live service shows an application, verification or approval step, complete it truthfully and wait for the status shown. Do not create duplicate profiles to get around a check.
Add accurate business and legal details
Enter the business name customers recognise and select the closest category. Provide required legal and contact information accurately. Check spelling, phone digits, email access and the address before saving.
The public page should use customer-facing information, while legal or personal details should stay only in the fields intended for verification or account management. Never paste passwords, payment credentials, private ID numbers or internal notes into the description.
Write a description that earns the next click
Start with what the business does, who it serves and where it operates. Add useful specialties, service areas or ordering information. Keep claims specific and supportable.
Avoid “best”, “number one” or guaranteed outcomes unless you have appropriate, current evidence and permission to use it. Customers trust clear information more than a parade of superlatives—especially when every business in the parade is apparently leading.
Complete the profile setup
Current public guidance lists finishing steps such as adding a logo, adding business photos, setting opening hours, choosing a price range, configuring at least one action button and saving the social-links step. The profile becomes visible after the required setup is complete.
Use current, well-lit photos that belong to the business. Do not upload customer faces without permission, confidential documents, private addresses or images copied from another business.
Add a clear logo or main business image.
Upload useful photos of the location, work, products or service context.
Set accurate opening hours or explain appointment-only availability.
Choose the price range that best fits the business.
Add at least one action customers can take.
Save the social-links step, even if no links are added.
Choose contact actions carefully
Offer the channels your team can actually monitor: phone, email, website, directions, booking or another current option. Test each action from a phone before sharing the profile.
If an inbox is checked once a month, it is not a contact strategy; it is an archaeological site. Use a current address and set realistic expectations about response time.
Preview the page like a customer
Can someone understand the main offer in a few seconds?
Is the location or service area clear?
Do hours and contact actions work?
Are the photos current and authorised?
Are prices, qualifications and promises described accurately?
Is any private or internal information visible by mistake?
Publish, share and keep it current
Once the required steps are finished, use the current dashboard status to confirm that the page is visible. Open the public link in a normal browser view and test the important actions.
Share the public profile in your website, social channels and customer messages. Revisit it when hours, address, services, menu, staff contacts or booking links change. One current link is more helpful than five old flyers doing laps through WhatsApp.
Build trust after launch
Use available tools such as posts, deals, products, services, menus or reviews only when they suit the business and are visible in the current dashboard. Publish accurate, useful updates rather than posting only advertisements.
Respond to customers professionally and handle disputes through the proper channel. Do not ask staff, friends or customers to post fake reviews.
Frequently asked questions
What information should I prepare?
Current public guidance asks for core business, category, ABN and contact information, plus the profile assets needed to complete setup. Check the live form for the exact requirements.
When does the listing become public?
The public Help Centre says the profile becomes visible after the required setup steps are finished. Use the current dashboard status as the final check.
Can I list an online-only business?
Use the online-only option if the current form offers it and describe the real service area clearly. Do not publish a private home address unnecessarily.
What photos should I upload?
Use clear, current images you own or have permission to use. Avoid sensitive documents and identifiable customers without consent.
What if my business is already listed?
Use the current claim-business process rather than creating a duplicate, and follow the verification steps shown.
